Use these 24+ silly, fun June occasions for book promotion

Link your book to any of these fun June occasions to bring energy, humor, and smiles to your book promotion efforts as summer nears.

It won’t be long before June is busting out all over, so now’s the time to start thinking about how you might use any of the many fun June occasions in ways that will help promote your book.

In the Northern Hemisphere, June brings us the first day of summer, the summer solstice, and the longest day of the year, all on June 21. Juneteenth on June 19, now a federal holiday in the U.S., commemorates the emancipation of enslaved African Americans.

June is the third most popular wedding month, and, where I live, high school graduation month. Father’s Day is in June, too. There’s so much to recognize and celebrate!

How to leverage fun June occasions for book promotion

Need a few holiday-book pairing ideas to get you started? Here are just a few to show you how you can have fun with the list of unusual special days below.

  • Do you write police procedurals? How about using June 2, National Doughtnut Day, to blog about or use social media to explain why police offers are so inextricably linked to doughnuts?
  • Children’s book authors – especially the authors of the many books with “monkey” in the title – can monkey around with little readers on June 14, Monkey Around Day. Create and promote downloadable coloring pages or activity sheets, curate a list of the best books about monkeys, or shoot a social media video of kids showing how they like to monkey around (with their parents’ permission, or course).
  • It won’t take a lot of thought for romance writers to leverage June 19, National Kissing Day, to call attention to their books, will it? Host a contest for the best movie kiss or write and distribute a tip sheet on how to make your lips more kissable.

Which of these will work best for you?

Here are some of the whimsical, quirky, and maybe a little foolish, holidays you can add to June’s book promotion calendar. Get the full list on the information-packed Holiday Insights site.

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  • June 1 Dare Day
  • June 2 National Doughnut Day
  • June 4 Hug Your Cat Day
  • June 4 National Cheese Day
  • June 6 National Yo-Yo Day
  • June 7 VCR Day
  • June 8 Best Friends Day
  • June 10 Herbs and Spices Day
  • June 13 Sewing Machine Day
  • June 14 Monkey Around Day
  • June 15 Smile Power Day
  • June 16 Take a Road Trip Day
  • June 18 National Splurge Day
  • June 19 National Kissing Day
  • June 19 World Sauntering Day
  • June 21 International Yoga Day
  • June 23 Let it Go Day
  • June 23 National Food Truck Day
  • June 24 International Fairy Day
  • June 27 Sun Glasses Day
  • June 28 Paul Bunyan Day
  • June 29 Hug Holiday
  • June 29 Waffle Iron Day
  • June 30 Meteor Day

Be sure to check the 2023 Literary Calendar for writerly June occasions, too.

Which of these holidays can you use next month to help spark conversation and fun?

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  1. I’m off and running! My book Dear kiss, is on a table if I’m. Signing, I always have a small dish of chocolate kisses on top of a couple of copies, kids can smell the chocolate.For June, when I will have an author page up and running, I can reference a page in Dear kiss where candy for an early wedding is detailed. Unfortunately, on Amazon, my book is listed with all kiss title books, also with regency romances, which it isn’t.

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